Lewis Pugh Swims Antarctica's Icy Ross Sea To Save Pristine Ecosystem

Environmentalists use different tactics to raise public awareness. Some organize rallies, others set up petitions, and then there is Lewis Gordon Pugh. This activist and adventurer highlights the planet's woes by swimming in the vulnerable ecosystems of some of the world's coldest waters. If that sends a chill down your spine, consider this - the activist swims wearing only a Speedo swimsuit!