Domino's Is Funding Road Repairs To "Protect" Your Pizza
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Over the years, American pizza restaurant chain Domino’s has come up with several smart marketing strategies to create brand awareness and increase sales. These include dispatching a delivery robot, allowing customers to place an order with a pizza emoji tweet, and launching a “Tummy Translator” app that offered food recommendations based on the customer’s stomach rumbles. For its latest campaign, “Paving for Pizza,” the company is taking on a pressing problem – America’s cracked and pothole-ridden roads.